Similac® Mom's $135K Payday

Similac® Mom's $135K Payday

Once a year Moms feel appreciated on Mother's Day. If it was up to me, a Mom, I would have it once a week, but, no one asked. Whether your kids chose to make you a card, a macaroni necklace or even bring you breakfast in bed, for a brief fleeting moment we

feel like our families really DO understand what it takes to be a

Mom. If you're lucky this indulgence lasts until maybe 11am.

Fortunately the folks at Similac understand this and have created the Similac Mom's PayDay. Bottomline, the Mom with the best picture and 'quippy' caption can win a year's salary ... which, by the way other Moms out there, is estimated to be $135k.

Kudos to the folks at Similac for not overthinking this one. We work hard. We deserve a reward. Nuf said!!

Check it out!! http://www.similacmomspayday.com

Aqua 2 Go is hot, even Ellen loves it

Start with a simple problem every Mom faces ... kids love juice boxes ... then add the fact that juice and its inevitable sugar is a much less preferred option to water ... and what do you get? An inspiring story of a Mom in New Orleans (who yes, by the way, lost and has rebuilt her business in the city) who asked herself ... why can't you get water in a juice box?

Fast forward six months and Aqua 2 Go is a great new product growing in regional distribution until last week when Ellen Degeneres thought she'd tell the world about it. She did a commercial for it which popped up on YouTube.com (it's great, check it out ... what an amazing gift to a Mompreneur!! http://www.youtube.com/watch?v=nBQnTvBXxQ8).

LESSON TO BE LEARNED: Nothing is too simple to reinvent!!

Check out the website for more info: http://www.aqua2go!.com/

McSteamy to be McDaddy ... yummmmmm

This shoppin' Mom couldn't help but stop dead in my tracks at the magazine rack ... McSteamy next to a very pregnant belly!! TIME Magazine has anointed Mr. Dempsey the sexiest Dad alive and I don't think I'm alone in saying I couldn't agree more ... ummmm after my husband of course! Check out the image and article at www.time.com. Oh, and, it turns out this sexy man actually changes diapers! I put this TIME magazine on my MUST BUY list!

Formula Getting into the Organic Thing!

Similac has launched their 'Similac Organic', the first-ever USDA approved organic formula. It's just a natural part of our consumer concious at this point.

A recent spread in the February 2007 Parenting magazine features a contest dead on for Moms: A chance to win a Mom & Me Spa Retreat.

Here are the corporate details:

Abbott announced today that it has launched Similac Organic, the first certified USDA organic infant formula from a major formula brand moms know and trust. Moms are increasingly interested in organic products to give their babies a strong start; but until now, an organic formula was not available from a major brand. As a leader in infant nutrition, Abbott's Ross Products Division is pioneering new ways to meet babies' nutritional needs and keep pace with parents' changing lifestyles.The launch of Similac Organic answers the demand from today's health-conscious moms who want to introduce their babies to an organic lifestyle. Research shows that pregnancy triggers greater attention to health and nutrition. In fact, a recent survey conducted by the Hartman Group, the leading expert organic consulting agency, reveals that more than half of moms age 25 to 45 are using or are open to using organic products."Our research indicates that having children is the most significant motivator for people to start buying organic products," said Gary McCullough, president, Abbott's Ross Products Division. "Moms tell us they want to be more proactive in providing better nutrition and healthier lifestyles for their children. Similac Organic fills an unmet need as the first organic infant formula from a national brand that moms and pediatricians know and trust."Demand for organic products is rising dramatically, and families increasingly are choosing wholesome, organic options as part of a healthy lifestyle. Consumer research shows that the sale of organic foods is growing at a rate of 15 percent to 25 percent annually. Additionally, two-thirds of U.S. consumers have bought organic products, and more than a quarter purchase organic products on a daily or weekly basis.According to the Organic Trade Association, consumer sales of organic foods reached $13.8 billion in 2005. And organic foods are becoming more mainstream, with most chain retailers offering organic options. In fact, the majority of organic food sales come from conventional supermarkets and grocery stores.About Similac OrganicNew Similac Organic is made with a blend of wholesome organic milk plus other organic ingredients, with the trusted nutritional benefits of Similac? Advance?, including DHA and ARA for brain and eye development. Similac Organic is now available at food, drug and discount stores nationwide, with a suggested retail price of $14.99 for the 12.9 oz powder, $27.99 for the 25.7 oz powder, and $29.99 for the 30.8 oz powder. For more information on Similac Organic, please visit http://www.similacorganic.com/.The latest information about Similac, including high-resolution images, is available for news media professionals at http://www.e-MediaRoom.com/Similac.

Kiwi Magazine for Healthy Moms

Check out this really useful new magazine for Moms .... Kiwi Magazine, "growing families the natural and organic way."

Nearly every page has useful information and no, it's not over-the-top and for us real Moms. It's undeniable that the food we feed our children is a growing concern about 12 million (17.1%) U.S. youth ages 2-19 are overweight.

Check out the Content for this great and new' magazine:

• Ga Ga for Greens KIWI's baby shower: eco and organic items for expectant moms and dads. Class Leaders: Oak Grove School One school's commitment to nutrition and how you, too, can make a difference.


• Rise and Dine Healthy morning meals. Follow our 7-day plan.


• Playing Down Stress Part I of a series on kids & stress featuring art, music and horticulture therapy.


• Natural Solutions for a Healthy Home Nontoxic tips for your indoor environment.


• Sweet Dreams Organic bedding sheets and blankets you'll love.


• Room for ImprovementFurniture that's eco-friendly and beautiful, too. A Cleaner ApproachSafe, nontoxic cleaning ideas.

TO FIND A RETAILER OR LEARN MORE VISIT THE KIWI WEBSITE: www.kiwimagazine.com

WELCOME

Shopping. Being a Mom. New products. Need I say more. Just a few of my favorite things.

This blog is dedicated to the great new products popping up everyday to make the lives of Moms, better, simpler, easier, funner ... and oh so much more!

Check back regularly to keep on top of the latest and newest on the product front AND what the implications are for other companies interested in the Mom market.